ADVERTORIAL

Hawaiian Airlines made some notable upgrades to in-flight services and wanted to incorporate that information into a piece for a particular travel issue of a regional publication.

 

An advertorial is commonly described as paid editorial. It’s truly a delicate balance of company investment and consumer interest.

Originally appeared in print July 2013.

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  • Copywriting Advertorial
  • Industry Consumer
  • Media Print
  • Project Year 2013