Before I started writing creative copy for the web, I was the Managing Editor of a regional publication in San Diego, California. Editorial writing requires deep investigation and personal communication between a subject and myself. I take the same approach with copywriting and content development, and I look for partnerships in collaboration that share the same values.
As a freelancer, I’ve developed creative copy for hundreds of brands. I conceptualize and write original content for print and digital publishing, social media, email campaigns, and other public-facing communications. I’ve developed techniques to extrapolate unique narratives and story angles. I write tight, succinct copy, as well as words with rhythm and style.
Regardless of the offering, I believe every word has the power to impact a reader. I use my editorial background to elevate the narrative quality of my copy and content. Writing that appeals to the emotional needs of consumers will generally elicit a stronger response; I capitalize on this reasoning every chance I get.
Contact BUTLER for more information about creative content solutions.