Making a Difference: Assistance League Celebrates 30 Years of Service

Local women on a mission to serve North County youth and seniors with specialized programs.


What would you do if you won $50,000? When North County resident Janet Southerland won Paul Newman’s Own/Good Housekeeping Recipe Contest in 1992 she donated the entire $50,000 grand prize to the Assistance League of Escondido Valley—a women’s nonprofit organization dedicated to serving the community through a variety of localized programs. Still a member, Sutherland’s contribution embodies the altruistic spirit that connects the women and girls of the chapter—known today as the Assistance League of Inland North County.

You’ve probably passed the chapter building on East Valley Parkway, maybe even gone inside the Thrift Store & Consignment located on the first floor, but you might not know how this chapter of the nationally recognized Assistance League impacts the lives of children and seniors in North County. And it’s no wonder—today’s philanthropic landscape is just as competitive as for-profit business’. Yet the members of the Assistance League have realized their efforts to organize, sustain and provide to those most in need.

Originally appeared in print April 2015

  • Editorial Philanthropy
  • Media Print Magazine
  • Project Date April 2015
  • Publication Escondido Magazine