Whitney Butler

Copywriting & Content Marketing

I am a dedicated freelance professional with ten years of education and hands-on experience in copywriting, creative content solutions, digital marketing, and editorial publishing. I work with reputable agencies and mid-size businesses to realize brand objectives across multimedia. My best work includes conceptualizing and writing original content for print and digital publishing.

Relevant Experience


I collaborate with a network of accomplished agencies to provide clients with top-quality copy in a variety of industries.

  • UpStart Group – construction, industry, technology
  • Flywheel Marketing – luxury, lifestyle, entrepreneurs
  • PulsePoint – travel, entertainment, food & wine
  • Compelling Content Solutions – personal injury, content marketing, SaaS

I am also a staff writer for a print magazine in North County San Diego, and content editor of a mobile learning app.

FINE Media Group Inc., Managing Editor, Rancho Santa Fe, CA

As the Managing Editor, I: supervised the magazine’s staff; developed multi-level marketing campaigns with annual budget; managed multiple editorial calendars; scheduled and assigned all writing assignments; collaborated regularly with PR professionals; and worked directly with the Creative Director to deliver strategic, editorial focus across all media channels, including website, monthly print magazine, social media, events, and other public-facing communications.

FINE Magazine, Associate Editor/Writer, Encinitas, CA

I pitched and wrote editorial for travel, business, fashion, and technology. I also wrote the magazine’s newsletter, press releases, cover titles, captions, taglines, and repurposed printed content for online distribution.

Children’s Edutainment Network (CEN), Communications Coordinator, Escondido, CA

As Communications Coordinator, I: promoted a positive public image for CEN and its subsidiary companies; advanced CEN’s efforts to raise capital investments; wrote press releases; built and maintained relationships with the media; strengthened online visibility; and implemented comprehensive SEO strategies.

Korea POLY School, Developer/Instructor, Ilsan, South Korea

While working abroad, I had the privilege of developing a class program that encouraged core curriculum and prepared international students for college entrance exams. Additionally, I: developed workbooks that supplemented class activities; inspired creative writing projects; lectured classes; and conducted meetings to review goals and progress.


B.A. Mass Media – California State University, San Marcos, CA

Associate Degree: Liberal Studies and Social Science – Palomar College, San Marcos, CA

Additional Skills

  • Proficient with Microsoft applications
  • Regular use with Adobe InDesign CS6 and Photoshop CS6
  • Basic HTML/CSS knowledge
  • Experienced with WordPress, Rivista, ISSUU, and other publishing platforms
  • Familiar with customer relationship management (CRM) systems
  • Knowledge of Facebook’s Ad Manager and insight tools
  • Can implement basic design requirements for print or digital media

Volunteer, Extra Curricular, and Leadership Rolls

Almost Home Adoptions

I volunteer every Saturday morning to assist a no-kill shelter with cleaning, organizing, and facilitating a comfortable and safe environment for animals and guests.

Published Writing

I’ve had editorial appear in several publications, including Pacific magazine, The San Diego Reader, and Escondido magazine.

Fundraiser and Events

While I was Managing Editor, I co-produced several large charity events, including fundraisers for Kids Korps USA and the Susan G. Coleman group Powered By Optimism.


For fun I enjoy hiking with my dog Leeloo, baking bread from scratch, and listing to true crime podcasts. I’ve been fortunate to live and work abroad; I’ve traveled throughout Europe, Southeast Asia, and across the U.S., which has broadened my worldview and benefited my writing.